pjur is a German brand founded in 1995, known for its focus on formula purity — it was one of the first to become popular in Europe with silicone-based lubricants. The key feature of pjur is its gentle, long-lasting glide that doesn’t become sticky and lets you focus on sensations rather than constant reapplication; this is supported by clear, simple ingredients without unnecessary fragrances. The brand is especially valued by those seeking an ultra-smooth, body-friendly experience and who don’t want compromises because of sensitive skin. The range includes silicone- and water-based lubricants, as well as specialized products for massage or BDSM play, making it easy to choose the texture that best matches your mood and desired pace of intimacy.
