Ouch! is a Netherlands-based brand specializing in easily accessible BDSM accessories and sets. It’s recognized for softer materials and friendly design — even handcuffs, whips, or masks look inviting rather than intimidating, making Ouch! a great way to take the first steps into dominance and submission play. These accessories are especially appealing to couples who want to explore a new dynamic without pushing beyond their comfort zone, and who are looking for gear that feels controlled yet still sensually pleasant on the skin. The range includes beginner kits, whips, anal toys, as well as collars and masks, so you can create a vibe that’s as wild or as gently playful as you want.