Jack Romanski and his wife were just an ordinary, sexually-adventurous couple, looking for new ways to spice up their sex lives. But upon visiting a sex-shop they were disappointed to find that sex-toys all seemed to be the same.
As an engineer specializing in silicones for space industry, an idea suddenly occurred to Jack: he could create a new toy, a different toy that would break the industry mould and help women experience new kinds of pleasure. That night over dinner, Jack made his first sketches of his revolutionary idea just on a paper napkin.
His innovation was to invent a manual massager with two flexible tips; these tips would spread apart once inside the vagina to create a sensation of fullness without actually stretching the labia.
From this simple concept, he fleshed out the other parts of the design: the massager would be better as a hi-tech vibrator with two powerful motors; the toy could have a rechargeable battery for ease-of-use; and, with the help of gynaecological experts, he could develop an ergonomic shape for the toy. To cap off Jack’s vision, Elena Mirosedina, an erotic artist of worldwide fame, was invited to create the packaging. The state-of-art transformer box was nominated for the most prestigious design award - Cannes Lions.
The result was a bespoke sex-toy, an innovative massager highly attuned to women’s sensuality: a comfortable, effective stimulator made from premium silicone.